Teatro Trinidad Guevara
Luján's official theater — a historic 1884 building — left a bank's ticketing platform and grew sales 42% with its own brand, AI marketing, automated support and reserved seating.
En un coup d'œil
Secteur
Theater
Localisation
Rivadavia 1096, Luján — Buenos Aires
Taille
410 seats • 60,000+ attendees per year
Client depuis
2026
Le défi
Teatro Municipal Trinidad Guevara is Luján's official theater and a historic landmark: opened in 1884 as Teatro Español and declared part of the city's cultural heritage. With a year-round agenda of plays for adults and children, concerts, ballet and puppetry, it sold tickets through Boletería Digital, Banco Macro's ticketing platform. A solid tool, but built as a generic platform: the theater's identity was diluted on a third-party site, with no reserved-seating map worthy of its historic hall, no marketing or support automation, and no direct ownership of its own audience data.
La solution
With Fanz, the theater now operates fully under its own brand: the teatrotrinidadguevara.com.ar domain, its logo, tickets with its own design and mailing from its official email. All 410 seats sell on a 3D reserved-seating map where every attendee picks exactly where they sit. Marketing runs on AI — segmented campaigns, automations and promotions pushing every show — and support is handled by an AI agent that automates 96% of enquiries, escalates whatever needs a human and replies around the clock. After every show, the automated feedback system requests Google Maps reviews: over 1,000 collected so far, strengthening the theater's standing in the city. The result: 42% more sales since running on Fanz.
Résultats
+42%
Sales growth since running on Fanz
96%
Of support enquiries automated
1,000+
Google Maps reviews via automated feedback
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