Divina & Mente
Every Saturday the club becomes somewhere else in the world: Brazil, Ibiza, Egypt, Las Vegas, Shanghai. The production travelled — the ticketing didn't: it was sold by hand at the door. Now every destination sells online, and sales are up 42%.
Visão geral
Setor
Nightclub
Localização
Chaco — northeastern Argentina
Tamanho
Fully-produced themed parties • VIP section and tables • shows by DJ Tao, Dami Tejerina and more
Cliente desde
2025
O Desafio
Divina & Mente doesn't repeat a night: it produces it. One Saturday the dance floor is a jungle with 3D-rendered foliage on the flyers, the next it's Ibiza, then Egypt, Las Vegas, Shanghai, a Remember 2000 or a pre-World Cup party — plus live shows by DJ Tao, Dami Tejerina or El Shura stopping in Chaco. Every date is a set design, an aesthetic, and a crowd that waits for the announcement like a travel itinerary. But while the production circled the globe, ticketing stayed at the door: cash, a list, and the VIP section negotiated over DMs. With every theme sell-out-able and different capacities — dance floor, VIP, tables — selling by hand meant not knowing how many were coming, who they were, or which destination they'd travelled to before. The most creative club in the region ran its night on the least creative tool there is: the queue.
A Solução
At divinamente.ar every destination is now a flight with advance boarding: each date is published with its aesthetic, its price waves and its capacities — dance floor, VIP section, tables — and the 3D reserved-seating map lets you pick exactly where you land. All under their own brand: Divina & Mente's domain, logo, tickets and mailing, not a ticketing company's. AI marketing works the travel history: whoever partied in Brazil hears about Ibiza, the Remember crowd gets the next flashback, and carts abandoned mid check-in come back on their own. An AI agent answers 96% of enquiries — "what's this Saturday's theme?", "does VIP include a table?" — at any hour of the night. Since then, sales have grown 42%: the production keeps travelling, and the box office finally travels with it.
Resultados
+42%
Sales growth since running on Fanz
96%
Of support enquiries automated
5+
Themed destinations per season, all selling online
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